Internet advertising revenue rose to $351.3 million in the first quarter, according to the Internet Advertising Bureau's Revenue Report. Revenue in the first quarter was up 5% from fourth quarter of last year, according to the June 17 report prepared by Coopers & Lybrand and the IAB.
Computing was the top advertising spender, contributing 27% of total revenue. Consumer products made up 25%.
The IAB and Internet Local Advertising & Commerce Association also decided to merge under the IAB's name.
Excite Event Finder taps 20 sites
Excite (www.excite.com) today unveils Excite Event Finder powered by Jango, a shopping agent that brings up event listings …
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